I Have One Great Idea – So What?

If you’re like me, your best ideas rarely come at your desk. They come while walking, hiking, or sitting on the beach in the early morning, listening to the waves.

It might be adjusting a project to deliver results faster, reshaping the team so everyone plays to their strengths, or ending an initiative that simply isn’t delivering.

The problem? By the time we’re back in the office, those sparks of insight often fade. They get buried under emails, meetings, and “urgent” tasks.

And then the excuses show up fast: No time. No budget. Not urgent right now.

Here’s the truth: it doesn’t have to end like that.

I use a simple 3-step framework to turn those sparks into real results:

Clarity: Define exactly how the idea will improve the bottom line.
Focus: Commit to it and embed it into day-to-day operations.
Execute: Start, track, and adjust along the way.

This same framework works not only for the ideas you have when you are at your best, but also for turning your entire strategy into tangible results and lasting impact.